About ME

I’m a creative professional who has launched more than 30 websites and digital products, including AI chat tools, mobile wallet, and website design systems.

A graduate of Occidental College, I received the Comparative Literature award for best senior thesis, which compared Homer’s Odyssey to the Egyptian myth of Isis and Osiris.

After college, I moved to the East Coast where I worked for several Fortune 500 companies. I brought critical thinking and writing skills to their internal teams, creating content, developing collateral, and providing product management.

From early memories of I Love Lucy, I knew I wanted to be funny. I’ve written and performed stand up, improv, and sketch comedy on stage, radio shows, short films, and cable stations.

Most recently in my career, I’ve worked in digital communications, leading teams that produce websites, tools, and apps. My expertise spans digital strategy, information architecture, user experience design, and content development — the overall creation and management of the online voice. My oversight also includes SEO (Search Engine Optimization), ADA (Americans with Disabilities Act) compliance, web analytics, and governance.

Working with leaders, colleagues, and clients, I value my ability to both educate and empower through storytelling. I’ve developed my ability to educate about digital best practices and how to best support a brand online. I empower through my approach to ideation, soliciting feedback from various stakeholders knowing that multiple voices create better products and, subsequently, better customer experiences.

I recently wrote a chapter called Best Practices for Communicating Online, for a collective book on communications, due to come out on Amazon on August 25, 2023..

My Pro Tip: Get to know your target audience well — so well, you can put yourself in their shoes. They’ll tell you everything you need to know to be successful.

Now back in Southern California, I continue to work in the digital space, providing strategy, content, and creative direction for a variety of websites and products.

FROM SUSANNE SALERNO, MPP, CAP:

”Wendy is a joy to work with, an incredible business partner, and I would welcome any opportunity to partner with her again! I had the pleasure of working with Wendy at Fidelity Charitable. Wendy led a number of exciting website and digital product project teams for which I was a subject matter leader for user experience, and she taught me so much about best practices for launching a new product. The tools she envisioned and launched provided innovative new ways to support our donors at Fidelity Charitable.”